Using Twitter For Business Marketing

twitterMany local businesses don’t realise that using a global platform like Twitter can still be used for building a local following. Many small local companies are using Twitter to communicate, engage and sell to local customers.

In the same way that most of Google search is used to look for local products and services, Twitter users are also keen to network with local people and businesses as well as internationally. It makes sense as that is where they live, work, shop and meet people in the real world.

We have launched a new site to help businesses use Twitter for marketing and build sales locally and globally. Check out our new site here: Using Twitter For Business

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Local Advertising In Kent

knt

Where is the best place to advertise in Kent?

For any business today it is important to make sure you are reaching the most potential customers for the least amount of money.

The best way to do this is to make sure your business is targeting the exact people interested in what you are offering and already trying to find the products and services your business offers. Years ago that meant advertising in phone directories or relevant sections of newspapers. Today approximately 87% of ALL internet searches in Kent are for local services.

This is already something national companies know and use to market their services on a local level in Kent and push out Kent based businesses. Big companies use simple but effective tools to corner the local market. Look at this search for “exhausts Canterbury”:
Local/national online advertising
The paid Google Adwords result and the following 4 organic search results are all national companies that are targeting a specific local search phrase with a web page specific to Canterbury. These national companies replicate this technique in every town or district across the country. Where is the locally owned Canterbury garage that does exhausts in these search results? I bet they have a web page or they are listed somewhere but where is it? Is your business suffering from the same problem?

Whether on a computer, phone or tablet; this is how your potential clients are looking for and finding what they want. Even if you are selling products and services nationwide or further afield your business should still be taking notice. Just like the large companies in the example above because they know that if over 80% of Google traffic is for local searches they need to take advantage of that, in the same way your business needs to.

It can be problematic adjusting your current website to target these local search phrases so what we offer is a unique solution to create a new mini-site with a new domain but branded as your business to capture the traffic from these searches and send it to your existing site, get them to call your or get them through your door. Our special research tools will highlight the most common search phrases for your products in Kent and we will carefully create pages to show up in the top results to let that targeted search traffic know about your business.

This is not the same as Adwords or “pay per click” (which less than 5% of searchers click on); these are pages targeting organic search results that 65% of people click on (see graphic on our homepage for more info). Few other providers are doing what we do, as well as us and we are only charging a basic monthly fee. This is a truly unique service with no contract or tie in; you only pay for as long as you need it.

We are already doing this for Kent based businesses and we are expanding all the time. We can only offer this service to one business in each industry sector in Kent because we can’t create two competing mini-sites for two different competing businesses, products or services so let us help your business before your competitors approach us.

We believe we offer the best marketing coverage for businesses for the kind of advertising or SEO that would cost thousands anywhere else. If you would like to know what we can do for your business give us a call on 0845 833 3235

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Local Advertising In Oxfordshire

oxmpWhere is the best place to advertise in Oxfordshire?

When almost anyone in Oxfordshire is looking for a product or service locally, they will all do the same thing: Reach for their smart phone, tablet or laptop and search on Google for “product/service Oxfordshire” Or “product/service in town name“. Approximately 87% of ALL internet searches in Oxfordshire are for these type of local searches.

So the best way to reach all the new local customers that have never heard of your business is to make sure you show up in the first few search results  for the search phrase: “your product/service in Oxfordshire”. However this can be difficult to do with your existing site without making expensive changes or maybe changing your domain name that already holds credibility for your company.

pgs2What we do for clients in Oxfordshire is to use unique tools to find the most used search terms for their services and create a new webpages with correct domain names, keywords and phrases targeting those local search phrases to advertise their business on internet search. This is not the same as Adwords or pay per click which less than 5% of searchers click on; these are pages targeting organic search results that 65% of people click on (see graphic on our homepage for more info). Few other providers are doing what we do, as well as us and we are only charging a basic monthly fee with NO tie-in or contrcat. This is a truly unique service with no contract or tie in; you only pay for as long as you need it.

If your business is Oxfordshire based but selling products nationwide or globally then you should still be paying attention to this. Nationwide businesses are well aware that over 80% of ALL internet searches are local searches so they are taking advantage of this by targeting these results. They create local pages in much the same way as we do for our customers but they pay large sums of money to teams of developers.

We are already doing work for companies in Oxfordshire and expanding all the time. We can only offer this service to one business in each industry sector because we can’t create two competing mini-sites for two different competing businesses, products or services so let us help your business before your competitors approach us.

We believe we offer the best marketing coverage for businesses for the kind of advertising that would cost thousands anywhere else. If you would like to know what we can do for your business give us a call on 0845 833 3235

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Your Site Shows Up In Google Results But Are Potential Customers Clicking Somewhere Else?

Your website can show up in Google search results but people still might not click on your link.

Google displays results in a certain way to lead our eye to the best results based on our specific search words. Look at the graphic below:

Srch-res

This is a search for “flower delivery London” and you can see that any search results that include these search words are highlighted in bold. This includes related words and words in the title and description. Believe it or not this really makes a difference and people will be more likely to click on the results that have the most bold text. This makes it imperative you are targeting the precise words your customers are searching for.

Lastly the text under the title must be relevant and compelling, so it encourages searchers to stop and click rather than pass your site over for the next search result.

If your page/link that shows in the search results has all the correct words in the title and content with compelling text encouraging clicks, your traffic will go up significantly.

Our tailored solution of researching the most popular search phrases for your business and then creating new pages to target those exact words and search terms mean not only will your business be more visible in search results but more people will click on them to view your company information. This will drive more traffic to your existing site, encourage more phone calls, generate credible leads or get more customers through your door.

If you would like to know more, give us a call on 0845 833 3235

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